Neha Dhupia and Jacqueline glam up the Smirnoff Nightlife event

The Smirnoff Nightlife Exchange Project was unveiled at the Palladium Mall in Lower Parel, Mumbai and Bollywood beauties Neha Dhupia and Jacqueline Fernandes were present at the event to add to its glamour and heat.The campaign, called the Smirnoff Nightlife Exchange Project, kicks off this week with TV advertising calling on consumers around the world to visit a Smirnoff Facebook page to submit ideas that sum up the best night out from their country.

This builds towards 14 simultaneous Smirnoff parties in different countries on 27 November. Each country will “export” their party ideas to another country. So Smirnoff’s UK night out could be a Brazilian extravaganza while Australians may experience the best-of-British night out. Other countries taking part include the US, India, Poland, Venezuela, Argentina and Lebanon.

“This is an ambitious undertaking, the likes of which has never been attempted before by the brand,” said Anita Robinson, marketing director for Smirnoff GB.

Check out the beauties at the event………