Sunday, April 4, 2010

Sonam Kapoor is the new brand ambassador of Spice mobiles

Spice mobiles has earlier been endorsed by Bollywood beauties like Priyanka Chopra and Katrina Kaif. Now, a fresh face has been appointed by the brand as their ambassador and the beauty who beats the two leading Bollywood ladies is none other than the gorgeous and vivacious Sonam Kapoor.
Speaking on the choice of Sonam Kapoor, Mr Vivek Bali, Group President, Global Branding & Marketing, Spice said, “We are very happy to associate with a talented and versatile actress like Sonam. We at Spice have undertaken a brand transformation exercise, including a fresh look at our external expression. Our refreshed brand manifesto encourages us to be smarter thinkers and it was important to establish a strong connect with key brand attributes. I truly believe that our association with Sonam will seek to establish and achieve exactly that. I welcome her to the Spice family, and look forward to a long and successful association.”
Similarly, Mr Kunal Ahooja, Director & CEO, Spice Mobiles Ltd. was all praises for the actress and said, “We are quite delighted to associate with a vivacious actress such as Sonam Kapoor, who I feel is the perfect fit for a strong, energetic and growing brand such as Spice. Our ethos and belief of smart thinking syncs well with the smart and intelligent persona of Sonam.”
A humble Sonam Kapoor added, “I have always been particular about the brands that I am associated with. Spice is one of the fastest growing and trusted brands that is contemporary, showcases attributes that go with my own personality. I am happy to be associated with them.”